A wedding is many things to many men… symbolic ritual, business transaction, social engagement, sacred custom, public declaration.
It may be any of the above at any given moment. Often, it is something he never anticipated.
The challenge - indeed, the thrill - for the modern groom is negotiating past traditions and contemporary choice. He wants to create a bespoke nuptial experience: tailor made, exquisitely detailed. Just for him.
His approach is informed, but never dictated, by convention. And when the time comes, he stands proud, as his finest self.